The future is not
guessed. It is
interpreted.
Cross-market intelligence across Europe, the Middle East and South America — translating cultural context into clear, actionable decisions.
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Cross-market intelligence across Europe, the Middle East and South America — translating cultural context into clear, actionable decisions.
Selected Work
Fashion · Luxury
Design · Interiors
Fashion · Events
Our Approach
“We observe behavior, identify patterns, and interpret discrepancies across markets.”
Explore our services
Tourism · Hospitality
ADTS in Numbers
What We Do
Understanding how each region functions economically, culturally and commercially — beyond surface-level data. We map the invisible rules that govern how consumers, brands and markets actually behave.
Identifying how people perceive value, make decisions and interact with brands across different cultural contexts. We decode motivations that no survey will ever capture.
Defining how a company should present itself within a specific market to gain lasting traction. We translate intelligence into a clear, executable positioning strategy.
How We Work
We go where the signals are — trade fairs, retail floors, cultural events and urban spaces. We observe behavior in its natural context, not behind a focus group mirror.
We identify recurring signals across markets and cultural contexts — distinguishing noise from genuine emerging trends before they reach the mainstream.
We translate what we observe into cultural meaning — understanding not just what people do, but why they do it, and what that means for your brand.
Precise, actionable reports tailored to your market context, decision timeline and objectives. No generic data — only what matters for your next move.
Industries We Serve
Intelligence Reports
How a younger, culturally assertive generation is redefining luxury codes across the GCC — and what it means for European brands entering the region.
Read ReportBeyond the runways — the cultural undercurrents, emerging aesthetics and consumer behaviors that defined the season's most important moments.
Read ReportHow Brazil, Colombia and Argentina are producing a new cultural elite — and why global brands can no longer treat LATAM as a secondary market.
Read ReportOur Markets
Founder & Principal Advisor
“I don’t read markets through spreadsheets. I read them through people.”
About ADTS
ADTS is an independent cross-market intelligence firm operating at the intersection of culture, commerce and consumer behavior. Founded in Dubai — a city that is itself a living laboratory of global ambition — ADTS serves as a strategic bridge for companies navigating expansion across Europe, the Middle East and South America.
Unlike traditional market research firms, ADTS translates cultural nuance into actionable intelligence. We don't simply report data — we interpret behavior, decode trends at their source, and distill complex market realities into precise, executable strategies.
Antônia Iervolino
Trained as a coolhunter in France — one of the world's most demanding environments for cultural analysis and aesthetic intelligence — Antônia developed a rare ability to read markets not through data alone, but through people: how they dress, move, consume and construct meaning.
Her trajectory spans over a decade of fieldwork across three continents. Based in Dubai, at the crossroads of East and West, she built ADTS as the synthesis of everything she has observed: a firm that combines the analytical rigor of strategic consulting with the cultural sensitivity of ethnographic research.
Publication
Women: Consumption, Style & Wellness
Published in 2025, this report by Antônia Iervolino offers a deep dive into how women across the Middle East, Europe and South America are redefining consumption, style and wellness — mapping the behavioral shifts that brands can no longer afford to ignore.
Available for corporate licensing and private briefings.
Intelligence Reports
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